In the last few years, one of the Caribbean’s most exotic island destinations has been sailing ahead full steam in its efforts to draw more tourists to its shores. Located in the Eastern Caribbean Sea, the island of Martinique has recently seen a huge surge in cruise passenger tourists. This season, 280,000 guests are expected to visit, including those arriving on 24 ships that have never docked on the island before.
The rise in tourism on Martinique is the result of a concerted effort to advertise the island’s charms and accommodate new visitors. Beginning in 2011, the Martinique Tourism Authority initiated a program to make the island more accessible to guests from all over the world, especially North America.
The tourism authority has helped local businesses improve their signage, and uniformed English-speaking guides are now available to assist cruise passengers venturing ashore. In addition, many shop workers have voluntarily enrolled in English language classes to improve their ability to communicate with tourists. Resorts have revamped their operations to improve services for guests as well.
In terms of infrastructure, the Pointe Simon cruise terminal saw upgrades in 2013, and the Tourelles terminal has sought to streamline operations such as luggage handling. The government has also financed the dredging of the main harbor to accommodate larger cruise ships.
So what does Martinique offer cruisers?
The island’s deep Caribbean roots are intermingled with a distinctive European influence. Because it is a part of France, the culture of Martinique is unmistakably French in character—including the language, which can make for a challenging but unforgettable visit! Fields of banana trees and sugarcane dominate the island, and define much of the local cuisine and drink, including the popular rums made in the island’s several distilleries.
The main city is Fort-de-France, where visitors can take in a variety of museums and historical buildings. Shoppers will enjoy the local shops as well as high-end French boutiques and open-air markets. For a more decadent resort-style experience, go to nearby Trois Ilets. The beaches, cafes, and sunshine give this part of Martinique a sophisticated St. Tropez vibe.
Shore excursions include a variety of options, such as full-island or city tours, sailing and snorkeling, 4×4 adventures, and more. There are also a number of beaches around the island perfect for laid-back relaxation and all kinds of water sports.
With its beautiful beaches, elegant shopping, unique museums, forest treks, and excellent dining, Martinique has something for any cruiser.
